Over the years YouTube has grown tremendously, what once was a platform for posting videos of your visits to the Zoo, is now a website worth billions. It is everywhere now – your phone, laptop, tablet, and even gaming consoles, which means that YouTube marketing is now a major player in current and future digital marketing trends. But why?
Large and Diverse Audience
First, let’s look at the size of YouTube. It has over 2 billion users as of now and over 5 billion videos are watched every single day, which is no small number. This means that it has a massive audience around the world that’s willing to listen to you if you sell your product right. People of all ages use this website which means you can easily advertise any product targeted towards any audience on this platform.
Easy to Showcase Your Brand
The next big factor is accessibility. Anyone can post anything on YouTube for free. Of course, you’ll have to spend money on equipment and other things if you want a well-produced campaign but after that, uploading on YouTube is really simple. And there are ways to get your videos on the front page if you’re only willing to pay a little to YouTube. Accessibility isn’t only important to you, but also to your audience, the people who will be watching your videos.
As stated before, YouTube is everywhere, it’s literally in the palm of your hand which means that it’s really easy for people to watch videos on YouTube. This also means it’s easier to grab their attention. People love video content and as it so happens, it is also one of the best ways to showcase your product. With a well-done video and cleverly put title and thumbnail, it’s fairly easy to find people who will be interested in your product. And being a medium that can be shared with ease, it can easily go viral. You could share your video with a few friends and they’ll share it with a few others, and so on and so forth.
Utilise YouTube Channels for Marketing
The final thing that makes YouTube such a major player in the digital marketing trend is the content creators. Anyone who watches YouTube is all too familiar with sponsored videos, and the reason why so many companies invest in sponsorship is because it works! People support other people they love and many YouTubers have massive fan bases that are willing to buy any product they advertise.
Nord VPN, Crunchyroll, Audible, etc got a huge number of their audience through YouTube sponsorship, and many other YouTubers advertise their own products like custom merchandises and books on their own channel. This means you don’t even have to sponsor other people if you have a well-kept channel of yourself with a decent following. It is one of the easiest ways to get your name out there.
Each year the number of users on YouTube goes up by millions and it doesn’t seem like it’s slowing down anytime soon. Evidently, this social media platform is going to play a major role in digital marketing and with the right strategy, your business can reap extraordinary benefits from it.