We tell you the importance of the title of web pages for users and search engines. We define the good use of the HTML <title> tag in relation to these areas: Web usability and SEO positioning.

The <title> tag, which we will use to give a title to each web page, is located in the <head> header of the code:


<meta http-equiv = »Content-Type» content = »text / html; charset = utf-8 ″ />

<title> Untitled document </title>


In relation to usability, choosing an appropriate title is one of the main aspects to consider because:

  • It will help us to identify one web page from another.
  • We will have an identifying title for that page that we want to add to favorites.
  • It will greatly facilitate our visitors both the use of our website and knowing where it is and what content it can access -Services, Accessibility, Home, etc.-.

Regarding search engines, when performing a search, search engines show us a list of titles in their results, which is why the first information users receive and if good SEO positioning practices have been carried out, our title will we can find among the first search results.

Likewise, in relation to web browsers, it will show us a title in the browser toolbar.

Each of the web pages of our project must have a unique and identifying title.

What Is The Title Tag Or Title

To get started with what a title tag is and why it’s important to SEO, let’s start with an example.

Let’s say I’m a programming beginner, and I don’t have a clear idea of ​​how to create a PHP search engine for a website, so I go to Google and type my question, “php search engine”

With my question, you’re probably not looking for “how to create a search engine in PHP” or “program a search engine.” Sure, both titles have one of the ‘php’ keywords in them, but they may or may not answer my direct question.

Google interprets my search intention and presents these results:

The title of a website, or meta title tag, is an HTML element that indicates the content of a web page. The title of a website is very useful for users as well as for search engines.

The title of a web page is part of the description of the content included in the SERPs; it will largely condition the user to click.

How long does the title have to be?

This is a fact for which the experts certainly do not finish agreeing. Well, at least we agree on something, it doesn’t have to be short.

Follow these recommendations:

  1. Concise titles, but not too much.
  2. Length between 50 and 70 characters.
  3. Base the width on about 600 pixels.

Please note that if a title is too long, Google will shorten it, and it will become meaningless.

Common mistakes with the title of a web page

Once we already know the importance of the title of a web page for search engines and Internet users, we must avoid certain errors:

  • Lack of title
  • Short or too long titles
  • Avoid spam words
  • Avoid tabloid titles unrelated to the content