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Category: Digital Engagement

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Why YouTube Tops the List for Local Business Marketing

  • Digital Engagement

Over the years YouTube has grown tremendously, what once was a platform for posting videos of your visits to the Zoo, is now a website worth billions. It is everywhere now – your phone, laptop, tablet, and even gaming consoles, which means that YouTube marketing is now a major player in current and future digital marketing trends. But why?

Large and Diverse Audience

First, let’s look at the size of YouTube. It has over 2 billion users as of now and over 5 billion videos are watched every single day, which is no small number. This means that it has a massive audience around the world that’s willing to listen to you if you sell your product right. People of all ages use this website which means you can easily advertise any product targeted towards any audience on this platform.

 

Easy to Showcase Your Brand

The next big factor is accessibility. Anyone can post anything on YouTube for free. Of course, you’ll have to spend money on equipment and other things if you want a well-produced campaign but after that, uploading on YouTube is really simple. And there are ways to get your videos on the front page if you’re only willing to pay a little to YouTube. Accessibility isn’t only important to you, but also to your audience, the people who will be watching your videos.

As stated before, YouTube is everywhere, it’s literally in the palm of your hand which means that it’s really easy for people to watch videos on YouTube. This also means it’s easier to grab their attention. People love video content and as it so happens, it is also one of the best ways to showcase your product. With a well-done video and cleverly put title and thumbnail, it’s fairly easy to find people who will be interested in your product. And being a medium that can be shared with ease, it can easily go viral. You could share your video with a few friends and they’ll share it with a few others, and so on and so forth.

Utilise YouTube Channels for Marketing

The final thing that makes YouTube such a major player in the digital marketing trend is the content creators. Anyone who watches YouTube is all too familiar with sponsored videos, and the reason why so many companies invest in sponsorship is because it works! People support other people they love and many YouTubers have massive fan bases that are willing to buy any product they advertise.

Nord VPN, Crunchyroll, Audible, etc got a huge number of their audience through YouTube sponsorship, and many other YouTubers advertise their own products like custom merchandises and books on their own channel. This means you don’t even have to sponsor other people if you have a well-kept channel of yourself with a decent following. It is one of the easiest ways to get your name out there.

Summary

Each year the number of users on YouTube goes up by millions and it doesn’t seem like it’s slowing down anytime soon. Evidently, this social media platform is going to play a major role in digital marketing and with the right strategy, your business can reap extraordinary benefits from it.

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SEO Services Perth: Experts in SEO

  • Digital Engagement

94% of Internet users carry out their research on the Google search engine, which is the main gateway to their journey on the Internet. For a business, the challenge will be to be visible in Google results and other search engines on a keyword that the Internet user will type.

Improving this visibility in Google’s search engine is defined by Natural Referencing or SEO (Search Engine Optimization). Our SEO agency in Perth and its SEO consultants aim to make you become LEADER in your industry on Google and other search engines by positioning you in the first positions of organic results pages on strategic keywords.

 

Our Expertise At The Service Of Your Business

Our SEO agency in Perth is built around several SEO levers, but with one guideline: GENERATE QUALIFIED TRAFFIC to your website, whether it is e-commerce or a showcase site, BOOSTER YOUR RETURN ON INVESTMENT and your NOTORIETY. The action plan is to work on SEO to position your site on the first page of Google results as a leader on strategic keywords, whether on the computer and mobile.

 

SEO Audit

The SEO audit is the first step in your SEO strategy. Our Seo Services Perth carries out a technical audit of your website and its positioning in Google on computer and mobile to determine the technical aspects to be optimized and the structure of your pages, the internal mesh, and your content, considered by Google as positioning factors. The SEO audit established by our web referencing agency, therefore, not only aims to rank its website on Google effectively by improving your Google positions but also to optimize the user experience of your website on mobile and computer to increase the conversion rate of visitors.

Local SEO

Local SEO is the perfect strategy for your business, physical store, SME, or VSE to be visible locally and reach your target as closely as possible through the optimization of your Google My Business page. Our SEO agency in Perth supports you in developing your local visibility on mobile and computer at your city or department level, thanks to SEO on Google Maps.

 

SEO Content

Content is part of SEO DNA, whether for Google or our visitors. As part of an Inbound Marketing strategy, our team of writers always performs a semantic analysis before writing relevant content, adapted to your image, to engage your visitors and position themselves on the keywords we let’s target in Google. To improve its Google SEO, our SEO agency in Perth offers you its content writing services and, more specifically, Content Marketing. To be referenced on Google, write web content that arouses the user’s interest above all, while incorporating keywords is the essence of Content Marketing, which will represent a powerful SEO optimization to improve its natural referencing.

 

International SEO

With several years of expertise acquired in Australia, our agency and its SEO experts support you in your international SEO strategy, and mainly English SEO to develop good visibility on Google in new countries. The experts in International SEO from our SEO agency support you throughout your digital strategy to improve the natural referencing and Google visibility of your company in other countries. Indeed, the optimization of natural referencing and the keywords to be targeted will be different and must be adapted to the behavior of users located abroad who carry out their research within a Google search engine relating to their country.

 

Backlinks

Our Seo Services Perth helps you improve your site popularity. The acquisition of inbound external links in a Google SEO strategy is one of the main pillars of natural referencing. As a company or webmaster, calling on our SEO consultants will allow you to obtain quality thematic Google backlinks to increase the effectiveness of your web marketing strategy, traffic acquisition, and improve the natural referencing of your website.

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