Why Update WordPress?

Many users ask us why to update WordPress, in the first place, we always think about security; however, there are other factors as important as security.

Let’s Quickly Review: What Is WordPress?

WordPress is a very widespread content management system in recent times; it belongs to open source platforms, Gnu General Public License (GPL), it has global communities with millions of users, developers, and a lot of assistance.

Above all, WordPress differs from the rest of CMS systems thanks to the wide variety of hosting options, functionalities, plugins, and a large number of templates available on the market, some free and others under purchase.

It should be noted that according to recently collected data, more than 100,000 new WordPress sites are created every day, either on the wordpress.com platform itself or in other hostings or accommodation.

If it’s so popular, why should updating WordPress worry me?

Since it is a totally open system, consequently, the code is available to all kinds of users, some for the purpose of improving the popular CMS compared to other programmers who prefer to work rather on looking for holes through which to insert viruses and provoke the chaos.

It is one of the great differences between custom development and one under CMS.

What to do before updating WordPress

Although a WordPress update is not complicated, it can be the opposite and even become an impossible mission.

Surely if we have known from the beginning how the project to update is developed, we will respond more simply to why update WordPress, we will check if the design of the operating logic was separated correctly, that is, was a WordPress child theme made?

If the theme to be updated has been touched or modified on the original (parent) theme, probably and almost certainly, an update would affect its correct operation. Therefore, the first thing is to separate the WordPress core or Cuore from the design and other extra features.

Safety

As we have already discussed at the beginning, the main reason why updating WordPress is precisely security.

In this article, we are not going to go into detail on how to build for security or which plugin is the most suitable since the topic that brings us here is why to update.

Each new version of WordPress that appears is aimed, on the one hand, at improving the working environment and its functionalities, and on the other, at improving system security according to new technologies and program improvements.

To ensure that we do not lose data, the ideal if our hosting does not have a robust backup system, is to make a copy of the entire site, both at the level of files and databases.

The Plugins

Before performing a version update of the theme, you must carefully verify that each of the plugins that are installed will respond correctly after installation.

It is necessary to check that each plugin will be compatible with the new version; there is no automatic system that indicates this. Therefore you have to access the website of each plugin and check that its developers have validated the correct operation for the latest version of WordPress.

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What Should Be The Title Of The Web Pages

We tell you the importance of the title of web pages for users and search engines. We define the good use of the HTML <title> tag in relation to these areas: Web usability and SEO positioning.

The <title> tag, which we will use to give a title to each web page, is located in the <head> header of the code:

<head>

<meta http-equiv = »Content-Type» content = »text / html; charset = utf-8 ″ />

<title> Untitled document </title>

</head>

In relation to usability, choosing an appropriate title is one of the main aspects to consider because:

  • It will help us to identify one web page from another.
  • We will have an identifying title for that page that we want to add to favorites.
  • It will greatly facilitate our visitors both the use of our website and knowing where it is and what content it can access -Services, Accessibility, Home, etc.-.

Regarding search engines, when performing a search, search engines show us a list of titles in their results, which is why the first information users receive and if good SEO positioning practices have been carried out, our title will we can find among the first search results.

Likewise, in relation to web browsers, it will show us a title in the browser toolbar.

Each of the web pages of our project must have a unique and identifying title.

What Is The Title Tag Or Title

To get started with what a title tag is and why it’s important to SEO, let’s start with an example.

Let’s say I’m a programming beginner, and I don’t have a clear idea of ​​how to create a PHP search engine for a website, so I go to Google and type my question, “php search engine”

With my question, you’re probably not looking for “how to create a search engine in PHP” or “program a search engine.” Sure, both titles have one of the ‘php’ keywords in them, but they may or may not answer my direct question.

Google interprets my search intention and presents these results:

The title of a website, or meta title tag, is an HTML element that indicates the content of a web page. The title of a website is very useful for users as well as for search engines.

The title of a web page is part of the description of the content included in the SERPs; it will largely condition the user to click.

How long does the title have to be?

This is a fact for which the experts certainly do not finish agreeing. Well, at least we agree on something, it doesn’t have to be short.

Follow these recommendations:

  1. Concise titles, but not too much.
  2. Length between 50 and 70 characters.
  3. Base the width on about 600 pixels.

Please note that if a title is too long, Google will shorten it, and it will become meaningless.

Common mistakes with the title of a web page

Once we already know the importance of the title of a web page for search engines and Internet users, we must avoid certain errors:

  • Lack of title
  • Short or too long titles
  • Avoid spam words
  • Avoid tabloid titles unrelated to the content
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Secure Web Pages To Increase Consumer Confidence

Online sales gain weight in our country. 11% of total purchases are already made through the network, as published by eShopper Barometer. This increase in figures is due to the effort that online stores have been able to make to reinforce their security measures and offer a secure payment process.

And how do you guarantee safe browsing for your users?

Offers a secure connection

You will ensure that the purchase in your online store is secure, implementing SSL and HTTPS certificates. With them, the data that circulates through your website is encrypted. If they are intercepted, they cannot be interpreted or modified. In this way, identity theft is also avoided.

Sections that your page should show

These sections will not protect your website from possible threats, but they will make your customers feel more secure when making their purchase. They are as follows:

Contact

Contact form, yes; But this is not the only way of communication that you offer. Also, publish the phone number and email address of your company.

Legal warning

In this section, you must indicate, and as established by law, the following information:

  1. Identification data of the company or its manager
  2. Registered office
  3. Registration data in the Mercantile Registry

Terms of use

Establish the circumstances through which customers access, navigate, and use your website. It also clarifies the rights, obligations, and responsibilities to which the company and user are subject during this process.

Terms of sale

This is one of the most relevant sections. Offer practical and interesting information to your clients. If it fits their interests, it will be decisive for them to start their purchase.

The data you define here are:

  1. Delivery time
  2. Shipping costs
  3. Product delivery tracking information
  4. Return policy

Ensures a reliable payment process

Choose a secure online payment service, such as Iupay or Paypal. Both top the list of the best value for the permanent guarantee they offer, even in fraud situations. Add to these payment methods, cash on delivery.

Ask for your Trust Online seal.

How do you get one? Achieving it is not easy before you must pass a series of tests. Through these, the transparency of your page, and its protection, as well as the data processing it performs, will be checked. It will measure the security it offers during the purchase process and its effectiveness in the return system. Passed this tough exam, the seal will certify that your website is safe.

If you follow these tips, your web security will be more than proven!

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4 Key Aspects That Improve The Digital Engagement Of Your Customers

Do you think your company meets the expectations of its consumers? Do the new clients you attract come to stay?

The latter should be one of the main objectives of your sales strategy; lasting relationships with your consumers will stabilize your activity.

And, is it possible to build customer loyalty through your digital marketing strategy? Of course, through engagement.

What is engagement and how is it achieved

Engagement is the ability that a brand develops to create solid and lasting relationships with its customers. The latter offer you loyalty and a long-term commitment.

And how does this commitment arise? Little by little, the commercial barrier is destroyed, and an emotional bond with the client is forged. The brand is humanized and creates a personality with which the consumer identifies. It not only meets your expectations; also, to your needs. He has managed to earn their trust.

This arouses the client’s interest in the brand and each of its contents. You will read them, interact with them, and end up buying their products. Don’t forget: the latter will always be the ultimate goal of engagement.

Your digital engagement strategy: the 4 keys

  1. Segment your audience and study it thoroughly

What is the profile of the customer who will buy your product? Adapt your strategy to the preferences of your audience, only then can you conquer it!

These are some of the aspects that you should take into account when defining your strategy:

  • What channels does your audience use? In those are where your brand must have a presence.
  • What issues interest you, and mobilize you to interact? Include them in your content strategy.
  1. Interact with your audience

Always listen to what your audience wants to transmit to you, be it through any channel (blog, email, social networks …). You may not always agree with all the content you post.

Accept constructive criticism, and be assertive with all the feedback you receive. Of course, rectify whenever necessary.

  1. Create a community through your content strategy

A guarantee of success in a content strategy is that it is bidirectional and that each of its channels is considered as open spaces for dialogue. How can you encourage this?

  • Raise current issues through your blog articles, and always end them with a question that creates debate (no, controversial). Ask your audience for your opinion.
  • Organize contests, in which your audience can participate by contributing some type of content (the ones that usually work best are those in which images of the same theme are shared). If you raise a really interesting prize, you will see how participation multiplies.

Involve your audience, make them feel that their content and opinions matter. Create a community with her, and make her a participant in your project.

  1. Measure the results

Only then can you assess whether you have achieved your goal: engagement with your audience.

Interpret the results of each of your actions: continue with what works, and rectify with everything that has not generated results. Restructure your digital engagement strategy.

If you know how to interpret the results well, the success of your strategy will be guaranteed.

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